Email is increasingly a tempting, juicy target for marketers looking to optimize their chances of getting their messages in front of you and hoping to convert that into some action on your part, such as by you completing a purchase. Here’s what the pixel-related update we noted above refers to:Īs we reported here, companies are using this email trick to spy on you. Now only if they had "Hide My Phone Number"… #WWDC21 /qhxO6XTiSe This report will give users a summary of how apps are using things like your location, microphone, and camera, and it will also show all the third-party domains that an app is communicating with.Īpple taking privacy to new heights #WWDC21Īpple now offers iCloud+ with more privacy & security features, including "Hide My Email". And the app privacy report will also show exactly when an app has transmitted your data, and where. The Mail app will now hide your IP address and location, and it also cracks down on the pesky pixels that are embedded in emails that are you used to track how you interact with those missives. Users’ IP address will also not be visible when using Apple’s Safari browser. One of the big updates that immediately jumped out during the presentation includes the major new privacy protections in Mail and Safari, as well as an app privacy report that will let you know what data developers are trying to get from users. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.” “Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. The WWDC clips go into detail on the specifics of Apple’s new privacy features, highlighting Mail Privacy Protection, App Privacy Report, on-device speech-recognition, iCloud Private Relay, and Hide My Email.“Privacy has been central to our work at Apple from the very beginning,” said Apple’s senior vice president of Software Engineering, Craig Federighi. At Apple, our commitment is to give users choice over how their data is used, and to build privacy and security into everything we make. They are features which will help give users peace of mind by strengthening their control, and the freedom to use technology without worrying about who is looking over their shoulder. These new privacy features are the latest in a long stream of innovations our teams have developed to improve transparency, and put users in control of their data. Watch the WWDC 2021 privacy presentation for some highlights of what’s new, and a special message from Tim to European users, directly from the Steve Jobs Theater in Apple Park.Ĭook opens by highlighting two existing features – privacy nutrition labels and App Tracking Transparency – and then closes with a familiar wrap-up on the company’s ethos in this area. These new features are designed to help users across Europe and around the world better control and manage access to their data. WWDC 2021 included the announcement of a number of new privacy features across iOS 15, iPadOS 15, macOS Monterey, watchOS 8 and iCloud. While some companies comply with GDPR only in Europe, Apple committed to offering the same enhanced privacy standards to customers globally.Īpple is continuing its leadership in privacy, expanding our commitment and encouraging positive change across the industry. Even Apple had to strengthen its safeguards in order to meet the extremely high standards set by the law. The European Union implemented the world’s toughest privacy law back in 2018, the General Data Protection Regulation (GDPR). CEO Tim Cook has highlighted Apple’s new privacy features to European users, with a new video on the Apple UK YouTube channel (embedded below).Ĭook tops and tails a six-minute video, which mostly comprises privacy-related clips from WWDC …Īpple likely chose to speak specifically to European users given the particular emphasis placed on privacy there.
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